DMA Europa Group

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The PLC versus IPC or PC based control debate has been with us for over two decades now, with commentators making various predictions about the rise of industrial controllers with PC based internals versus purely PLC solutions.
Posted on Wednesday October 24, 2018
The computer games generation was always a refence to teenagers… well it was in the ‘80s and '90s (to save you looking it up, the ZX Spectrum was first launched in the UK in 1982).
Posted on Thursday October 18, 2018

PR & Marketing services supplied to Mitsubishi Electric UK

Mitsubishi Electric UK is provided a dedicated account management structure by the DMA Europa Group. PR campaigns targeting Mitsubishi Electric’s key markets are developed and executed while working in close partnership with the marketing team. Utilising the full range of services provided by each member company within the group, Mitsubishi Electric UK’s management team is able to deliver a wide variety of marketing communications tools with an integrated approach; such as the Newtech case study which brought together PR, photography and video.

The DMA Europa Group provides Mitsubishi Electric UK with the following services:

  • PR Service and media management, including origination for Europe region
  • Video production services
  • Onsite and studio photography
  • 3D modelling & rendering of product images
  • Advertising scheduling, booking and copy supply
  • Virtual Exhibition stand design
  • Literature creation including text origination, graphics and print
  • White papers
  • Exhibition support
  • Translation services
  • Account management

About Mitsubishi Electric UK

With over 95 years of experience in providing reliable, high-quality products to both corporate clients and general consumers all over the world, Mitsubishi Electric Corporation is a recognized world leader in the manufacture, marketing and sales of electrical and electronic equipment used in information processing and communications, space development and satellite communications, consumer electronics, industrial technology, as well as in products for the energy sector, water and waste water, transportation and building equipment.

With around 135,000 employees the company recorded consolidated group sales of 37.8 billion US Dollar* in the fiscal year ended March 31, 2017.

Our sales offices, research & development centres and manufacturing plants are located in over 30 countries.

Mitsubishi Electric Europe, Industrial Automation – UK Branch is located in Hatfield, United Kingdom. It is a part of the European Factory Automation Business Group based in Ratingen, Germany which in turn is part of Mitsubishi Electric Europe B.V., a wholly owned subsidiary of Mitsubishi Electric Corporation, Japan.

The role of Industrial Automation – UK Branch is to manage sales, service and support across its network of local branches and distributors throughout the United Kingdom.

*Exchange rate 112 Yen = 1 US Dollar, last updated 31.03.2017 (Source: Tokyo Foreign Exchange Market)


Mitsubishi Electric Europe B.V.
Automation Systems Divisions
Travellers Lane
Hertfordshire AL10 8XB

Phone: 44 (0) 1707 288769
Fax: 44 (0) 1707 278695