DMA Europa

GDPR. What is it and how can we prepare for it?

The EU General Data Protection Regulation (GDPR) is the biggest shake up to the rules governing data protection rights for EU citizens in 20 years. The regulations impact almost every business that operates in, or trades with, the EU and the published fines are eye watering. DMA Europa Group respects the rights of individuals to privacy and supports the introduction of regulations that are designed to prevent the abuse of such data. We’ve put together some advice and support for our clients in how we believe B2B marketing can be carried out responsibly in a post GDPR era.